**Lesson Plan: Merchandising in Marketing**
**Subject:** Marketing
**Grade:** Senior Secondary 1
**Duration:** 60 minutes
**Topic:** Merchandising
---
**Objective:**
By the end of this lesson, students will:
1. Understand the concept of merchandising and its importance in marketing.
2. Identify different types and strategies of merchandising.
3. Recognize the influence of merchandising on consumer behavior and sales.
---
**Materials Needed:**
- Whiteboard and markers
- Projector and computer
- Presentation slides on merchandising
- Examples of merchandising (photos, videos)
- Handouts with key concepts and definitions
- Group activity worksheets
- Product samples (optional)
---
**Lesson Outline:**
**1. Introduction (10 minutes)**
*Hook:*
Start with a brief video showcasing a well-merchandised store. Ask students to note what catches their eye and briefly share their thoughts.
*Discussion:*
What is merchandising? (Elicit responses from students and write keywords on the board.)
*Definition:*
Summarize the discussion and provide a clear definition: "Merchandising involves planning, buying, and presenting products to customers in an attractive way to boost sales."
---
**2. Presentation on Merchandising (20 minutes)**
*Slides Content:*
- Definition and Importance of Merchandising
- Types of Merchandising (Visual, Retail, Digital)
- Strategies for Effective Merchandising (Displays, Product Placement, Signage, Promotions)
- Examples of Successful Merchandising Tactics
*Interactive Elements:*
- Ask students to identify examples of merchandising tactics they’ve observed in local stores.
- Display images and have students analyze what merchandising strategies are being used.
---
**3. Group Activity: Create a Merchandising Plan (15 minutes)**
*Instructions:*
- Divide students into small groups and provide each group with a product or product category.
- Each group will create a brief merchandising plan for their product, including display design, placement, and promotional ideas.
*Worksheet:*
Include prompts such as:
- Which product will you focus on?
- What kind of display will you create?
- Where in the store will you place it and why?
- What promotional elements will you use?
---
**4. Group Presentations and Feedback (10 minutes)**
*Presentations:*
Each group presents their merchandising plan to the class (2-3 minutes per group).
*Feedback:*
Provide constructive feedback on each plan, emphasizing creativity and alignment with merchandising principles.
---
**5. Conclusion and Q&A (5 minutes)**
*Recap:*
Summarize the key points covered:
- Definition and importance of merchandising
- Types and strategies of merchandising
*Questions:*
Open the floor for any final questions from students.
---
**Assignment:**
- Have students visit a local store and note down examples of merchandising tactics used. They should write a short report on their observations and how the tactics might influence buyers.
---
**Reflection:**
After the lesson, consider the following:
- Were students engaged and participative?
- Did students understand the connection between merchandising and sales?
- What improvements could be made for future lessons on this topic?
---
**Follow-Up:**
In the next lesson, delve deeper into specific merchandising tactics and explore how technology is changing the landscape of merchandising in both physical and digital retail spaces.
---
End of Lesson Plan.