Lesson Plan for Senior Secondary 1 - Marketing - Merchandising I

**Lesson Plan: Merchandising in Marketing** **Subject:** Marketing **Grade:** Senior Secondary 1 **Duration:** 60 minutes **Topic:** Merchandising --- **Objective:** By the end of this lesson, students will: 1. Understand the concept of merchandising and its importance in marketing. 2. Identify different types and strategies of merchandising. 3. Recognize the influence of merchandising on consumer behavior and sales. --- **Materials Needed:** - Whiteboard and markers - Projector and computer - Presentation slides on merchandising - Examples of merchandising (photos, videos) - Handouts with key concepts and definitions - Group activity worksheets - Product samples (optional) --- **Lesson Outline:** **1. Introduction (10 minutes)** *Hook:* Start with a brief video showcasing a well-merchandised store. Ask students to note what catches their eye and briefly share their thoughts. *Discussion:* What is merchandising? (Elicit responses from students and write keywords on the board.) *Definition:* Summarize the discussion and provide a clear definition: "Merchandising involves planning, buying, and presenting products to customers in an attractive way to boost sales." --- **2. Presentation on Merchandising (20 minutes)** *Slides Content:* - Definition and Importance of Merchandising - Types of Merchandising (Visual, Retail, Digital) - Strategies for Effective Merchandising (Displays, Product Placement, Signage, Promotions) - Examples of Successful Merchandising Tactics *Interactive Elements:* - Ask students to identify examples of merchandising tactics they’ve observed in local stores. - Display images and have students analyze what merchandising strategies are being used. --- **3. Group Activity: Create a Merchandising Plan (15 minutes)** *Instructions:* - Divide students into small groups and provide each group with a product or product category. - Each group will create a brief merchandising plan for their product, including display design, placement, and promotional ideas. *Worksheet:* Include prompts such as: - Which product will you focus on? - What kind of display will you create? - Where in the store will you place it and why? - What promotional elements will you use? --- **4. Group Presentations and Feedback (10 minutes)** *Presentations:* Each group presents their merchandising plan to the class (2-3 minutes per group). *Feedback:* Provide constructive feedback on each plan, emphasizing creativity and alignment with merchandising principles. --- **5. Conclusion and Q&A (5 minutes)** *Recap:* Summarize the key points covered: - Definition and importance of merchandising - Types and strategies of merchandising *Questions:* Open the floor for any final questions from students. --- **Assignment:** - Have students visit a local store and note down examples of merchandising tactics used. They should write a short report on their observations and how the tactics might influence buyers. --- **Reflection:** After the lesson, consider the following: - Were students engaged and participative? - Did students understand the connection between merchandising and sales? - What improvements could be made for future lessons on this topic? --- **Follow-Up:** In the next lesson, delve deeper into specific merchandising tactics and explore how technology is changing the landscape of merchandising in both physical and digital retail spaces. --- End of Lesson Plan.